Whois Privacy Protection, occasionally also called Privacy or Whois Privacy Protection, is a service that conceals the genuine contact info of domain name owners on WHOIS web sites. Without protection, the name, street address and email of any domain name owner will be openly visible. Supplying fake info during the domain name registration process or changing the genuine info afterwards will just not work, as doing such a thing may result in the registrant losing his/her domain ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS info must be correct and accurate all the time. The Whois Privacy Protection service was introduced by domain name registrars as an answer to the increasing concerns about potential identity theft. If the service is active, the domain name registrar’s contact details will show up instead of the domain name registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are some country-code ones that do not.